Don't Waste Your Ad Budget
Advertising Methods that Yield Little Result
As soon as you open your doors you will find that the advertising vultures will try and descend upon you, in the form of countless calls from companies selling all manner of advertising. These companies monitor corporate filings, new utility requests etc. in the hopes of preying on a new business owner and selling them useless advertising space. Beware they will promise you the world and give you all types of facts and figures and national study averages to support their claims, ignore them and stick to your primary advertising mediums such as newspapers, local magazines etc.
Here are examples of some forms of advertising that we have found through experience are less than effective, a waste of time and don’t deliver in relation to what is spent. These would include restaurant menus- the people are there to eat not review advertisements; your business card or logo laminated into a restaurant table- again the people are there for food and this is at best fire and pray advertising as there is no guarantee that the person sitting down even owns a dog; park benches and other like media as they will have no idea where you are actually located and do not portray a positive image for your business; mass mailing- there are a lot of companies that promise to get you into the mail box of every home in your area- again this is fire and pray advertising as you will waste a lot of postage and ad dollars on homes that don’t even own dogs. Shopping Cart Advertising, Rolling Advertising (trucks that drive around with scrolling billboards) The main thing that you need to consider when evaluating any of these lesser advertising services is have they ever sold you? Have you ever really taken notice of advertising on a menu or park bench? Has that been a deciding factor in your purchase? If it hasn’t worked on you don’t expect it to work on those that you want to be your customers.
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