Rescue Networking For A Dog Daycare
Getting Free Press With Rescue Networking.
The absolute best way to get free advertising is to start calling local animal shelters and rescue groups. Call all of the ones in your area and let them know about you, your business and the service that you provide. Offer to let them hold events at your facility like pet adoptions, or offer to foster some animals for them. A constant plight for rescue organizations is finding enough people to foster the animals in their care.
One thing is certain, the majority of serious pet rescue organizations get a fair amount of free press just for providing a humane and charitable service to animals. You see these stories on the news, the radio and read about them in the newspaper, the sad story about ABC Rescue with Fluffy the 1 year old abused puppy that needs a loving home. Stories like these are always followed by contact information to please contact ABC Rescue if you would be interested in adopting, for more pictures and information visit them on the web at ABC rescue.com, advertising companies do this as a community service. By properly networking the stories could read, ABC Rescue is trying to find a home for Fluffy the 1 year old abused puppy currently being fostered at XYZ Dog Daycare, please call ABC Rescue or XYZ Dog Daycare for more information or visit them on the web for more pictures at ABC Rescue.com which has a prominent link to your website.
You have just promoted your business as loving and providing a community service while also gaining free advertising in two separate mediums. Anyone that looks on the ABC Rescue website either has a dog or is looking for one and they will also find you, who just so happens to provide a variety of services for dogs. You also need to insure that you make a presence at any events that rescue organizations hold at other locations and volunteer both your time and services at a discounted rate to Rescues.
Dog Daycare centers provide a huge benefit to rescue organizations as well, by providing a structured, socialized environment for dogs needing a home. This helps create a more balanced, well rounded dog, that is more readily adoptable. The goal of Animal rescue organizations is to find a suitable home for the animals, your services help facilitate that goal by making the animals more adoptable.
Volume Makes Dollars
By offering your services at a discount to rescues you will not lose money. The average stay for boarding a paying customers dog is around 3 days, the average stay for a rescue dog needing a home is around 30 days. If you charge regular customers $30.00 for boarding, discount the service for rescues and offer to foster one dog for free and each additional dog for $5.00 or $10.00.
By offering this discounted price, while providing a useful socialization service to Rescues you will soon find that you will have an average of 4-5 home seeking rescue dogs at your facility at any one time. This equates to over $500.00 per month in additional revenue plus the free advertising benefits.
Remember Rescues operate for a noble cause, and they do it on donations.
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