Web Site Advertising for a Dog Daycare
Using Your Website to Promote Your Dog Daycare
One of the most important and overlooked aspects of advertising a new or existing Dog Daycare is having an informative and professional web site for potential new clients to reference before visiting the facility. A website would not be considered a stand alone piece of advertising as there are too many other Dog Daycare related sites out there competing for your keywords, and the odds of someone from your zip code that wants dog daycare finding you randomly through the web are slim at best.
Your website should accompany your other advertising and be the next step for those that would like more information about the services that you provide. Your web address should be visible on all print advertising and mentioned in all other forms of media advertising.
A web site provides you with the opportunity to tell your whole story in detail: how you care for the dogs, why you opened, what the requirements are, what the dogs do during the day etc. When you create a web site for your dog daycare it allows people to preview you and preview your services before ever stepping foot in your door.
A good Dog Daycare Website allows you to pre-sell potential customers before they ever meet you or view your facility. Thanks to the Internet the world we live in has become an instant gratification society full of people that want it now. Customers want to know what they can expect from you and from your Dog Daycare without having to go through the trouble of finding your location, and spending 30 minutes walking around with you while listening to a sales pitch. By creating a professional and informative web site you can give them all the information they need at the click of a mouse. The best part of having a well designed informative Dog Daycare website is that when they do decide to tour your location after viewing the website they are 90% sold on your service and you didn’t have to do a thing. They are just looking for that final push to convince them that this is what their dog needs.
A Professionally Designed Dog Daycare Website is inexpensive
There is no need to spend $3000 hiring a professional website designer to give you a site full of java script, pictures, and flash animation. Go to your local retailer and purchase a suitable program that allows you to design your own sites. It’s easy, you learn in the process, and you know how to change items on your site in the future without paying a third party web master for their time. In the beginning your Dog Daycare will be very fluid with things changing rapidly as you adapt to bring in new clients. Price and policy changes, as well as all of the other information that should be posted to your site will change often. It is good to have the knowledge to be able to change these items yourself. In every piece of advertising that you do, direct them to your web site. It is a chance to tell your side of the story and give your potential clients a non pressure look at what you have to offer from the comfort of their home or office.
There are also companies like Furry Friends Web Design that specialize in producing high quality websites on a budget.
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