Yellow Page Advertising for a Dog Daycare
Effectively Advertising Your Dog Daycare with the Yellow Pages
Effectively advertising a Dog Daycare in the yellow pages does not have to be a high dollar affair. You won’t need a huge one page color ad like an ambulance chasing attorney, but rather a simple listing in a few key categories like dog boarding or dog grooming, there is generally not a category for Dog Daycare in the Yellow Pages. The fact is that the over whelming majority of people are not going to open the Yellow Pages in search of dog daycare. They will open it looking for a place have their dogs groomed or have their dogs boarded while they are out of town, which is another reason that it is so important to offer multiple services in order to maximize sales.
The Yellow Pages, unlike all other forms of advertisement, is the only medium completely full of advertisements that a consumer will seek out. This is due to the fact that Yellow Pages Advertisements are not random - it is a book of ads targeted to what the consumers wants at that moment. If TV were to offer a commercial channel that featured nothing but 30 second commercials for various products it wouldn’t be popular because its random and not every product featured would interest every viewer. However, consumers are well aware the Yellow Pages are nothing more than thousands of little advertisements reaching out to grab their wallets, yet they go to it as a resource because they have the power of choice.
They can choose which service they are interested in and only search advertisements for that category. So when people are looking for boarding or grooming they have already made the choice that this is something they need at that moment. It is up to you to insure that your name comes up during this critical search and decision making time.
New Business Specials
Always ask about New Business or First Time Customer Specials when inquiring for the first time about placing your ad in the Yellow Pages. In most locations it will consist of a free listing in one additional category or a reduced yearly fee.
Remember to Always include your website address at the bottom of the ad.
Avoid The Web Link Special
Understand that the Yellow Page representative may try and offer you any number of Up Sells (additional services above and beyond those that your originally asked for). The most common example is placement of your website address in the online yellow pages directory, at an additional cost each month. This is a waste of time and money, as the pages containing your web link usually end up on page 4 or worse in the search engine results. If you build your website correctly to start with you will show up first page anyway when someone types in "Dog Daycares In Your Location". So avoid the spending unnecessarily for items you don't need.
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