News Paper Advertising for a Dog Daycare
Effective Advertising Your Dog Daycare Through the News Paper
Your most effective advertising medium will be through the newspapers- no if’s, and’s, or buts' about it. Advertising through the newspapers is the most cost effective way to place your business in the living room of 10,000-40,000 homes. The single greatest advantage to newspaper advertising aside from being affordable, is that it’s retrievable- meaning it can be read once, saved and then reread again at a later date. People that are interested in your service but either currently can't afford it or have other obligations, will cut the ads out and save them for the time when they are ready.
Newspaper advertising also allows you to open the gateway for more information about your business by placing the web address to your professional, informative and interesting web site at the bottom of all ads. It cost next to nothing to add www.xyzdaycare at the bottom of your ads but it opens up the door for them to gather volumes of information about you, your facility and the services that you provide.
There are a number of different ways to advertise in the newspaper, from simple ads, to full color inserts and placement on their website or in free publications that they offer. In some areas you can have 5000 full color front and back leaflets printed up for around $160.00 through a local printshop and have them inserted into the Sunday paper for around $230.00. You can do a lot with that much ad space, to include pictures of the dogs having fun, narratives, etc... and people can keep it to use as a reference later. The newspaper companies will also design the majority of your print ads for free in order to gain your business and can’t publish until you approve them, giving you the resources of an entire design team.
Avoid the Specials
The one thing that you should be wary of concerning News Paper Advertising is the "specials". These will generally come to you in the form of an Sales Representative working on behalf of the news paper, stopping by your Dog Daycare to provide you with a limited time special advertising opportunity. This is most prominent around the holidays or tends to coincide with large community events such as yearly carnivals, parades etc.
The typical Sales Pitch will be something along the lines of "We are running a special page for the holidays (carnival, parade etc.) and would like your business to participate, or be a sponsor" at this point you will be handed a brochure with pictures of the different ad sizes available as well as the prices for each. In all instances the price will be higher than the usual cost to run an add of the same size. The end result being that this more expensive ad, will just be one of many jumbled on the same page in the paper.
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