Additional Income For a Dog Daycare Through a Website
How to Create Additional Income for your Dog Daycare With a Website.
Another relatively easy way to generate additional revenue for your facility through your website. This can be accomplished in a number of ways. The easiest way is by having a website that is professional, informative and has the ability to pre-sell your customers before they ever take step one into your facility. There are numerous other ways that you can use a website to boost the business of your Doggy Daycare, some of which can be affordable or may require a fairly substantial investment in both time and money.
The affordable methods would include using your newly acquired state resale certificate (covered on the page Additional Income Through Retail) to purchase pet related items and market them through your website, basically setting up an e-commerce site and using your website to inform as well as to sell. This is not as difficult as it sounds, and is mostly a matter of setting up a Pay Pal account, cutting and pasting images and product descriptions, and adding a small amount of code that sends them to Pay Pal upon check-out (the code is provided by paypal when you have a business merchants account). There are also numerous software programs you can use to accomplish the same mission, you could also contact your credit card servicing company as they have services available that allow people to use their credit cards on your site and the money is deposited in your account within 48 hours.
Next, and this requires an investment on your part, is to offer an upgraded package for your clients that allows them to view their dogs via webcam during the day for a reasonable price. The investment part is that if you plan on charging people for this service it needs to work effectively and the cost for a good camera set-up with the proper compression software to support multiple viewers can cost upwards of $4000 plus installation. The time that it takes to pay you back is slower than other methods; usually taking a year or more to recoup your investment, but from that point on it will continue to generate a profit with next to nothing in the way of overhead or expense. I would probably only recommend this option for the larger facilities that have the appropriate budget and an established high volume of clients. If you are just starting out this is not essential to be successful. It’s not even a remote requirement. It is just another novelty additional service that you can add to your facility to generate additional income.
Charging Other Merchants to generate Income
Another way of generating additional income with your website is to charge local small time merchants a percentage for sales of their product made through your website. This generally requires that you have a well established site with good traffic ratings and that is just a matter of time and providing good solid content that interests readers.. The simplest version of the above scenario would be to offer the local lady that brings dog treats to sell on your counter the ability to sell them online through your site, and as always the Doggy Daycare owner takes a percentage of any profits made. It's a win, win situation for both.
The ways that you can use your website to generate additional income or virtually limitless, it just takes putting in the time and research to discover them as this is one area that is only limited by your imagination.
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